Consumer Packaged Goods (CPG) & Durables Market Research

Studies conducted in the field of consumer package goods (CPG) and durables area have crossed industry sectors.

CPG and Durables Market Research study categories that we have researched include:

Beverages
Food
Financial services
Investment products
Travel, vacation planning & resorts
HBA (Health & Beauty Aids)
Healthcare
Pharmaceuticals

A Complete Consumer Packaged Goods (CPG) & Durables Market Research Service

We offer for you and your clients a complete service including study design/consultation, sample design/consultation, survey design, programming, field/data collection, coding/data entry/data tabulation and analysis/report presentation.

As our client, you can be assured of the highest quality of data collection throughout the life of the study, from authorization to final deliverable.

Market Research Data Collection Services for Market Research Consultants

AnswerNet MRC will also simply provide the field/data collection services, if desired.

Many of our clients are consultants themselves who prefer to design the study and analyze the data but do not have the resources to collect or tabulate the data themselves.

Types of CPG & Durables Research Studies We've Conducted

Examples of the types of CPG & Durables Market Research Studies conducted for our diverse client base include:

New product development and brand optimization (Line extensions, branding or re-branding of flagship brands and new product introductions)
Advertising, Retention, Recall and Advertising impact
Brand and brand image strategy
Pricing sensitivity
Communication and Media strategy
Market and Emerging markets opportunity exploration
Customer Acquisition, Satisfaction, brand loyalty
Ethnographic, Demographic and Behavioral-based segmentation research